Investment will support sleep products provider in its efforts to further scale and support its customers

Classic Brands

Classic Brands, a leading manufacturer of sleep products, has partnered with A&M Capital Opportunities (AMCO), a growth-focused middle market private equity firm, in a transaction focused on supporting the bedding company’s continued rapid expansion.

Classic Brands operates as a value-added manufacturing, sourcing, distribution and logistics partner to its customers across all retail and distribution channels. In June of 2016 Classic announced it had surpassed more than 2 million bed-in-a-box units deployed through major retailers. The company is headquartered in Jessup, Md., with distribution capabilities throughout the U.S.

“The entire Classic Brands team is excited to partner with AMCO as we position the business for accelerated growth. We look forward to tapping the strategic and capital resources the AMCO team will provide as we build the company to better serve our customers,” said Classic Chief Executive Officer Michael Zippelli. “This is a very exciting time for our company and this new partnership will be a significant enabler of our continued growth.”

“Classic Brands has a long history of excellence operating as a partner to traditional brick and mortar retailers and leading digital commerce platforms throughout the U.S. Classic’s full solution approach creates a strong value proposition to its customers, ultimately generating satisfied consumers,” said AMCO Managing Director and Co-Founder Drew Baird. “We are excited to support the management team as they look to drive the business towards its next phase of development.”

Terms of the transaction were not disclosed.

Founded in 1971 with headquarters in Jessup, Md. and distribution capabilities nationwide, Classic Brands is a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, with a focus on the finest quality mattresses. The company has a long history of providing product development, sourcing, and logistics services to a diverse set of leading retail customers throughout the U.S. Classic Brands is constantly seeking to deliver quality and comfort at an affordable price. The company uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrids. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help achieve the maximum benefit from each night of sleep. For more information, visit

A&M Capital Opportunities partners with owners and managers of lower middle-market companies offering flexible capital solutions, while helping maximize growth by leveraging its association with Alvarez and Marsal (A&M), one of the largest operations advisory firms in the world. AMCO evaluates investments in most industries, but generally focuses on consumer & retail, light industrial, business and government services and healthcare.

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