Today BEDGEAR®, the fast-growth PERFORMANCE® lifestyle brand, announces their latest partnership with the Boston Celtics as the team’s Official Performance Sleep System Partner.
Maximizing recovery time is a shared value between BEDGEAR and the Celtics, and this partnership aims to elevate the conversation, emphasizing the importance of personalized fit on improving sleep environment and creating the ability to achieve more – both on and off the court. The announcement comes soon before the Celtics NBA London Game at The O2 Arena on Thursday, January 11th, 2018, when sleep and recovery will be top-of-mind for the team and staff, to compensate for the change in time zone and travel disruption to the players’ usual regimen.
At an intimate launch event in November at the Celtics Practice Facility, BEDGEAR professionally fit members of the Celtics, in addition to the team’s coaches and trainers, with a personalized Performance Sleep System. The layers of the complete Sleep System include mattresses and pillows, based on each player’s sleep position, body frame and temperature, along with the brand’s new innovation in Ver-Tex® cool-touch sheets, blankets and mattress protectors, to build the optimal sleep micro-climate for individual comfort.
To help the players offset the negative effects jetlag can have on sleep quality, resulting in the deterioration of focus and muscle response time, BEDGEAR has recommended that the Celtics bring their Performance Pillows that team members were professionally fit for, along with their other must-have performance gear to London. Having their personal BEDGEAR Performance Pillow – which creates up to 30% of ideal spine alignment while in bed – will provide the players with this critical component to their overall sleep comfort, directly improving their recovery while overseas.
The Celtics players will also debut BEDGEAR’s new Performance Neck Pillow onboard their flight to London, enabling them to have the best alignment to enhance their rest while traveling. The innovative design includes an adjustable strap for a secure fit to each individual’s head, neck and shoulders, as well vertical extensions that cover and contours to the ears, providing noise-reduction. These first-of-their-kind neck pillows feature BEDGEAR’s patented Air-X® fabric technology along the exterior side panels, enhancing air flow for temperature regulation. Built with BEDGEAR’s BOOST™ cushioning technology, these pillows provide a supportive and breathable fill that conforms to any shape, providing a pressure-free cradling effect for the head.
“The Celtics are always looking for a competitive advantage and our partnership with BEDGEAR will help improve player performance through improved, sleep, rest and recovery,” said Rich Gotham, Boston Celtics Team President.
“As CEO of BEDGEAR, I’m constantly on the go, traveling both domestically and internationally, so I recognized first-hand the struggles of a rapidly changing schedule and the profound effect it can have on your sleep and alertness. This, coupled with foreign sleep environments with new noises, sleep surfaces and temperatures can make it even more difficult to get the rest and recovery you need to perform during the day. Boston matters to BEDGEAR and we’re proud to assist the Celtics in their upcoming Londongame by providing them with the best Performance Sleep Systems prior – helping them build their sleep reserves – and by traveling with them to London, to ensure they have the best equipment with them to achieve success,” said Eugene Alletto, CEO of BEDGEAR.
BEDGEAR first entered Boston in 2009 with local specialty home furnishings retailers, Bernie & Phyl’s, Cardi’s and now Raymour & Flanigan. The vibrant, growing community of Boston has always been aligned with the values of the BEDGEAR brand, especially the predominance of athleticism and tech-savvy that permeate the city today. The Boston ties are important to the BEDGEAR team such that, in 2016, BEDGEAR became the Official Performance Bedding Partner of the Boston Red Sox, where they built out the players’ sleep room at Fenway Stadium and brought the authentic story of the behind-the-scenes life and training of a professional athlete closer to the fans. BEDGEAR will continue to support Boston through a variety of events throughout the city during the balance of this Celtics season and beyond, to bring awareness of the activity of sleep to youth and families.
Sleep regimens have always been an important piece of the Celtics’ training program and recently, new Celtics Head Athletic Trainer Art Horne has been working alongside the coaches and players to integrate sleep advice into the team’s training. With BEDGEAR, the Celtics are now equipped to take their strong stance on sleep to the next level with the right gear that has been optimized with air flow, breathability and moisture-wicking fabric technologies to help the Celtics perform at their peak each day.
Contributing to this deep focus on sleep, at the January 4th Celtics x BEDGEAR launch event, BEDGEAR Sleep Scientist and Biometrics Expert, Lorenzo Turicchia will share best practices and insight on the personal nature of sleep, the importance of building sleep reserves and how to adjust your environment for maximum benefit, including tips for alleviating sleep loss over time when traveling internationally. Alongside BEDGEAR’s Boston heritage, prior to officially joining BEDGEAR in January 2018, Lorenzo was a Research Scientist at the vibrant Massachusetts Institute of Technology (MIT) community, having worked on research for medical devices, including cochlear implants to restore hearing in youth and those suffering from sudden onset hearing damage, such as military personnel.
About BEDGEAR PERFORMANCE
Founded in 2009, BEDGEAR is a rapidly growing lifestyle brand of PERFORMANCE® bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in national retailers in the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Red Sox, Boston Celtics, and Dallas Mavericks alongside a history of professional athletes and sports teams, including the Denver Broncos. You can’t cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything®!