Casper, top online mattress brand buys the website they’ve been suing for the last year.
Not quite sure how that works seeing as Sleepopolis is funded by affiliate relationships. So, if you buy a Leesa mattress from a Sleepopolis link – Casper make money?
“Sleepopolis is an editorial site dedicated to providing objective mattress reviews. In July 2017, we acquired Sleepopolis.com with Casper’s financial support. Derek Hales and Samantha Hales are no longer associated with Sleepoplis.com. We are funded by affiliate relationships with the products we review, which means we get a percentage of a sale if you click over from our site (at no cost to our readers). We are committed to transparency and editorial integrity.”
Information About The Lawsuit
Derek Hales, founder, and sole proprietor Sleepopolis published “Casper filed the lawsuit against me in April, 2016, on the same day that it sued two other websites that review mattresses. The suit makes a number of different allegations, but they are primarily focused on my Casper mattress reviews and how I inform my readers about referral links. I am currently fighting the lawsuit and pushing for it to be dismissed with prejudice.
It is my opinion that this lawsuit is nothing more than an attempt to silence my voice and infringe my first amendment right. When my lawyer asked Casper what it would take to resolve the case, Casper’s settlement demand was that I take down my reviews of Casper’s mattress and never write about Casper again. I don’t think Casper is concerned about my referral link disclosures at all – they just don’t like criticism of their product.”
- Casper’s original complaint – filed 4/29/16
- Casper’s amended complaint – filed 6/10/16
- Sleepopolis’ motion to dismiss – filed 7/7/16
- Casper’s opposition to the motion to dismiss – filed 8/5/16
- Sleepopolis’ reply brief in support of the motion to dismiss – filed 8/12/16
Meet Dan Scalco
Meet Dan Scalco, Chief Editor of Sleepopolis. This website is dedicated to bringing you the most comprehensive sleep-industry information on the web. You’ll find everything from mattress reviews to sleep tips. We want to help you get the best night’s sleep ever!