This article was authored by P. Claire Dodson of Fast Design Co.

Casper Head of Product Jeff Chapin recently spoke to attendees of the Fast Company Innovation Festival about Casper’s battle against Big Mattress.

The mattress e-commerce site Casper has had quite a year, launching a new mattress called The Wave and partnering with American Airlines to make flying more comfortable, while also dealing with controversy over its recent lawsuits against various mattress review websites (like Sleepopolis).

But one thing remains consistent: Casper’s design vision which has changed little since the company opened for business in 2013. At this year’s Fast Company Innovation Festival, Casper’s chief of product Jeff Chapin spoke to attendees about Casper’s design philosophy and how he motivates his team.

Here are the major takeaways:

  1. Use clear analogies to communicate the idea internally
  2. Have a singular point of view
  3. Adapt to your market

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