An update has been published to the Sleepopolis Disclosures page.
“First of all, in July 2017, we acquired Sleepopolis with Casper’s financial support. Until the loan is satisfied, Casper has the the contractual right to repossess the assets and forgive the remaining value of the loan…yes, that was written by our lawyers ;). If that were to happen, we would disclose our new relationship and let our readers know about the site’s new ownership. We are committed to transparency and editorial integrity.” – Note it’s currently listed with “the the” – Source Sleepopolis.com
So, to be clear, the company Casper has sued at length (Sleepopolis) sold to this ‘new company’ with the financing from Casper. And, should the ‘new company’ fail to repay the undisclosed amount – Casper would be the rightful owner of the world’s most powerful affiliate review website.
And, should the ‘new company’ fail to repay the undisclosed amount – Casper would be the rightful owner of the world’s most powerful affiliate review website.
This updated disclaimer is a far stretch from the initial blog entry on July 26, 2017, stating;
“While I have been a fan of Casper mattresses (and their brand) they will have zero say on what we post, zero access to our data, and zero influence on any reviews we create.”
Dan Scalco (New – Chief Editor of Sleepopolis.com) we have four questions for you;
- What is the total loan amount due from JAKK Media LLC to Casper?
- What are the payment terms and duration of this loan?
- Why is Casper now in the number 1 position on the sidebar?
- How did you approach Casper for this Financing?
“We are committed to transparency and editorial integrity.” – Source Sleepopolis.com
As you’ve stated, you’re committed to transparency. We look forward to receiving the answers to these four questions and sharing that information with our audience. Please email firstname.lastname@example.org so we can publish your answers unedited in their original format.