Premium-mattress maker Simmons plans to double its Chinese store count in three years with an increased focus on the interior, sensing opportunity among increasingly health-minded consumers.

The Tokyo-based company licenses the Simmons name from Simmons Bedding of the U.S. and operates the brand in Asia. While it has focused largely on Chinese coastal cities so far, new locations in malls of central China are set to open as early as this year. Simmons looks to bring its total in the country to 410 stores in three years.

The mattress maker’s plant in Suzhou will start turning out consumer products for the Chinese market, enabling Simmons to slash prices by more than 30%. Consumer products are currently imported from Japan and elsewhere.



Simmons’ China strategy now focuses mainly on corporate clients, such as hotels, and the wealthy. Peddling cheaper offerings outside coastal regions will add the growing middle class to the list. This shift aims to double sales to 10 billion yen ($92 million) by 2020.

Japanese apparel maker Venex is also eager to turn the hunger for good sleep into profit with its first directly run retail location, opening Friday at a Shanghai department store. The company’s so-called recovery wear incorporates a unique type of fiber billed as promoting quality rest and recovery from fatigue. Venex also sells such sleep products as eye masks.

Venex products will also be sold through sporting goods stores in China and online. The company aims to move an annual 70,000 units of clothing in the country in five years.

Mattress Comparison Reviews
Company Rating Queen Size Honest Review Customer Reviews
Love & Sleep by Nest Bedding Honest Reviews World-Class Rating $599 Review Customers
Gel Foam Bed Logo Honest Reviews World-Class Rating $649 Unboxing Customers
Brooklyn Bedding Honest Reviews World-Class Rating $750 Unboxing Customers
Honest Reviews World-Class Rating $795 Review Customers
Amore Beds Honest Reviews World-Class Rating $825 Review Customers
Snoozecube Honest Reviews World-Class Rating $849 Unboxing Customers
Luft Mattress Honest Reviews World-Class Rating $850 Review Customers
Nuvanna Honest Reviews World-Class Rating $890 Review Customers
Helix Honest Reviews World-Class Rating $900 Review Customers
Dromma Bed Honest Reviews World-Class Rating $924 Unboxing Customers
Quilbed Honest Reviews World-Class Rating $950 Review Customers
Tomorrow Mattress Honest Reviews World-Class Rating $990 Unboxing Customers
Tuck Mattress Honest Reviews World-Class Rating $990 Unboxing Customers
2920 Sleep Logo Honest Reviews World-Class Rating $995 Unboxing Customers
NovosBed Honest Reviews World-Class Rating $999 Review Customers
Eight Sleep Honest Reviews World-Class Rating $1050 Review Customers
Rem-Fit Sleep 400 Honest Reviews World-Class Rating $1099 Unboxing Customers
Luxi Sleep Honest Reviews World-Class Rating $1099 Review Customers
Rem-Fit Sleep 500 Honest Reviews World-Class Rating $1099 Unboxing Customers
Spoon Mattress Honest Reviews World-Class Rating $1100 Review Customers
Alexander Hybrid Honest Reviews World-Class Rating $1199 Review Customers
Indigo Sleep Honest Reviews World-Class Rating $1245 (Luxury) Unboxing Customers
Big Fig Mattress Honest Reviews World-Class Rating $1499 Unboxing Customers
Sleeping Pure Logo Honest Reviews World-Class Rating $1999 (Ovation) Unboxing Customers
IntelliBed Honest Reviews World-Class Rating $3899 Unboxing Customers
Douglas Mattress Honest Reviews C$799 Unboxing Customers
Chiro Foam Honest Reviews C$990 Unboxing Customers
Bruno Sleep Honest Reviews World-Class Rating £675 Unboxing Customers
Emma Mattress Honest Reviews World-Class Rating £679 Unboxing Customers
eve UK Mattress Honest Reviews World-Class Rating £699 Review Customers
Sunrising Bed Honest Reviews Good Rating $399 Review Customers
PangeaBed Honest Reviews Good Rating $770 Review Customers
eve Mattress Honest Reviews Good Rating $849 Review Customers
Bear Mattress Honest Reviews Good Rating $850 Review Customers
Tango Mattress Honest Reviews Good Rating $899 Unboxing Customers
PONS Mattress Logo Honest Reviews Good Rating $899 Unboxing Customers
Rem-Fit Sleep 300 Honest Reviews Good Rating $899 Unboxing Customers
Leesa Mattress Review Honest Reviews Good Rating $940 Review Customers
iKrema Mattress Honest Reviews Good Rating $1200 Unboxing Customers
Casper Mattress Review Honest Reviews Good Rating $1850 (Wave) Review Customers
Beautyrest Black Honest Reviews Good Rating $2599 Review Customers
Qomfort Mattress Honest Reviews Good Rating $549 Review Customers
Rem-Fit Sleep 200 Honest Reviews Fair Rating $699 Unboxing Customers
Tuft And Needle Review Honest Reviews Fair Rating $750 Review Customers
Live & Sleep Honest Reviews Good Rating $799 Unboxing Customers
Yogabed Review Honest Reviews Fair Rating $849 Review Customers
Cocoon by Sealy Honest Reviews Fair Rating $849 Unboxing Customer
Lull Mattress Review Honest Reviews Fair Rating $850 Review Customers
Casper Mattress Review Honest Reviews Fair Rating $950 Review Customers
Tempurpedic Honest Reviews Fair Rating $4699 Review Customers
Zinus Mattress Honest Reviews Fair Rating $299 Unboxing Customers
Doze Mattress Honest Reviews Fair Rating $750 Coming Soon Customers
Honest Reviews Fair Rating $1099 Review Customers
Nature's Sleep Honest Reviews Fair Rating $2800 Coming Soon Customers
Nectar Sleep New Logo Honest Reviews Poor Rating $795 Review Customers
Purple Mattress Review Honest Reviews Poor Rating $999 Review Customers
Protect-A-Bed Honest Reviews $499 (Bed Bug Proof) Unboxing This Week Customers
eLuxury Supply Honest Reviews TBD Unboxing This Week Customers
Lucid Mattress Honest Reviews $575 (12" Plush) Unboxing Customers
Casper Mattress Review Honest Reviews $600 (Casper Essential) Review Customers
tulo Logo Honest Reviews $650 (Soft) Review Customers
tulo Logo Honest Reviews $650 (Medium) Review Customers
tulo Logo Honest Reviews $650 (Firm) Review Customers
Snuggle-Pedic Mattress Honest Reviews $799 Unboxing This Week Customers
Snuz Mattress Logo Honest Reviews $850 Starting Soon Customers
SleepOvation Honest Reviews $990 Starting Soon Customers
Amanda Sleep Honest Reviews $1099 Starting Soon Customers
Sleeping Pure Logo Honest Reviews $1199 (Applause) - Customers
Sleeping Pure Logo Honest Reviews $1699 (Encore) - Customers
Matrix Mattress Logo Honest Reviews TBD Review Customers
Tanda Mattress Honest Reviews $950 Starting In 30 Days Customers

Media Outreach

Load More By honest mattress reviews
Load More In Industry News
Comments are closed.