Taking advantage of the increased consumer appetite for technologically advanced fabrics in bedding, Classic Brands, the leading manufacturer in specialty mattresses, has expanded its lineup of beds featuring copper-infused materials.
The company added four beds to its CopperSmart Collection. The company introduced one bed featuring copper at the last summer, and its success warranted the line extension.
Classic Brands has been on the forefront of innovation in incorporating copper, and other beneficial elements, into its sleep line. Copper is well known for delivering health benefits, including anti-inflammatory properties and helping to rid the body of free radicals.
“We continue to integrate beneficial creative fabrics into our products to arm retail sales associates with relevant talking points on the showroom floor,” said Michael Zippelli, president and CEO of Classic Brands. “CopperSmart beds have a great story that resonates with consumers looking to awake completely restored with the benefits the copper delivers though the night. Our commitment to developing unique products with newly uncovered components remains key in our product development strategy, and this collection delivers on that promise.”
The CopperSmart Collection features 8-inch, 10.5-inch, 12-inch and 14-inch profile gel memory foam mattresses dressed in a quilted, stretch-knit cover woven with copper-infused yarn. Each bed has varying amounts of gel memory foam combined with varying amounts of poly foam. The mattresses are priced to retail from $499 to $999 in queen.
Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep.