Leading specialty mattress manufacturer Classic Brands has expanded its Urban Loft brand with a hybrid line that incorporates “ice-cold” phase-change material to deliver a cooler night’s sleep.
The four new mattresses feature a combination of specialty memory foam over high-coil count foam-encased coils for a supportive feel and are designed to capitalize on the increased consumer interest in hybrid designs.
Urban Loft Hybrid Blue offers 12.5-inch profile, 11.5-inch profile and two 10.5-inch profile mattresses, and the designs are priced to retail from $599 to $999 in queen.
“We continue to see more and more interest in hybrid construction and when those designs feature a cooling aspect, sales are almost automatic,” said Michael Zippelli, president and CEO of Classic Brands. “The phase-change material is cool-to-the-touch and provides an enhanced experience that keeps consumers both cool and fresh while delivering maximum with support for a comfortable night’s sleep.”
The Urban Loft brand has been a strong line and continued to grow since Classic introduced it in 2015. Urban Loft includes a wide selection of collections, including Hybrid Black and Specialty, to give retailers an easily merchandised line.
Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep.