Looking to capitalize on the growing luxury bedding market, Eclipse Internationalis developing its high-end bedding business, offering more than 10 beds designed to retail at up to $3,500.
Company officials say the beds, which feature materials like Pima cotton, Talalay Latex and organic wool, feature many of the same components in higher-priced lines but at much more affordable prices for consumers.
“Today’s consumers are craving upscale, luxury products in all categories, but an elegant night’s sleep in a premium-designed mattress is the pinnacle of opulence,” said Stuart Carlitz, CEO of Eclipse International. “In an industry where high-end beds can retail for $50,000 or more, many lines are beyond the reach of the majority of consumers. There’s no need to spend that much on a mattress. We use the exact same materials found in the uber-priced brands and offer a much more palatable price. Everyone deserves to sleep in luxury.”
By pooling its buying power with its extensive licensing network of factories, Eclipse is able to secure competitive pricing on the high-end components. And all of the company’s designs are created in house, which also takes additional cost out of the product, according to Carlitz.
With designs ranging from its European-style Velika–The Great Bed to the three-bed Chittenden & Eastman line to the Van Vorst Mattress line, Eclipse’s premium offerings range in retail from $1,000 to $3,500 and are part of the national product line that Eclipse began building last year.
“Through our creative design innovation, we’ve made luxury sleep attainable,” Carlitz said. “While other bedding manufacturers are passing along price increases, we’ve made a commitment to offer well-designed, lavish mattresses with extremely sharp pricing.”