This evening on CBC, Endy left the Dragons’ Den with one of the biggest deals made to date on the show.
The Toronto-based brand secured a $1.0 million investment from Dragons Michele Romanow, Joe Mimran, and Arlene Dickinson in exchange for a 7.5% stake in the business.
During the pitch, Endy Founder & CEO Mike Gettis and Marketing Director Aashish Nathwani invited the Dragons to test out the award-winning Endy Mattress, and ‘get in bed’ with Canada’s best-selling online mattress brand.
Since filming the episode, Endy has affirmed its role as the #1 market leader in Canada, in spite of fierce competition in the direct-to-consumer mattress space.
With annual revenues outpacing projections, Endy’s mission – to provide Canadians with the best possible sleep, at the fairest possible price – continues to resonate nationwide.
The company’s signature product, The Endy Mattress, ships for free to every Canadian province in a box the size of a hockey bag, and enjoys the highest customer reviews and lowest rate of returns among mattresses on the market. There’s a reason Canadians call Endy the “Best. Mattress. Ever.”