David Zax
David Zax

This article is by David Zax is a contributing writer for Fast Company. His writing has appeared in many publications, including Smithsonian, Slate, Wired, and The Wall Street Journal. He lives in Brooklyn, NY.

Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.

David Zax dives deep into the commerce war that is the online mattress industry.  Documenting and exploring the hyper-aggressive lawsuit between Casper and Sleepopolis, Affiliate Commission Programs and the industry as a whole.

Hear from top CEO’s such as David Wolfe of Leesa, Joe Alexander of Nest Bedding, and even Philip Krim of Casper as they comment on different aspects of the mattress industry.

This is a long read that walks you through a couple years of legal battles, millions made and nasty lawsuits.

Casper had finally hammered out the last, most troublesome kink in the yawning purchase funnel that lured ever more traffic to its billion-dollar online storefront.

The company could indeed claim, as it did on its site, to have “the internet’s favorite mattress.”

It (Casper) had made very sure of that.

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