The new campaign also features the new multichannel theme ‘Amazing Mattress. Unreal Sleep.’
GhostBed, a leading online mattress retailer, has launched a national multichannel advertising campaign aimed at growing brand awareness and driving traffic to GhostBed.com.
The multi-million-dollar campaign, created in conjunction with Zimmerman Advertising, uses the tagline “Amazing Mattress. Unreal Sleep.”
The campaign will run on social media and on more than 70 national cable channels to take advantage of the pre-shopping run up to Presidents’ Day and the day’s associated sales. In each commercial spot, a ghostly spokesperson makes a limited time offer of a $100 discount and two free pillows.
“This new campaign reinforces and expands our unique brand positioning,” says Marc Werner, GhostBed founder and CEO. “In expanding our marketing from online ads to more traditional mass media, we address a common need with a clear, direct and entertaining message that gives consumers an incentive to visit our website.”
The new campaign clearly differentiates GhostBed from its more than 50 competitors in a $15 billion hyper-competitive, direct-to-consumer mattress business. GhostBed is seeking to improve the sleep of 90 million Americans who don’t get enough restful sleep.
GhostBed is an affordable alternative in the online mattress marketplace while offering expert craftsmanship and superior materials designed for comfort and durability. GhostBed and GhostBed Luxe are the only mattresses of their kind that come with an optional matching foundation, adjustable power base and patent-pending GhostPillow.
GhostBed offers free shipping and ships within 24 hours to the customer’s front door. The company also offers an industry-leading 25-year warranty and 101-night free trial period. To learn more or make a purchase, visit GhostBed.com.
GhostBed is made in America by Nature’s Sleep, a mattress industry leader for more than 15 years. The company focuses on high-quality, low-cost sleep products with expert craftsmanship and superior materials designed for comfort and durability. For more information, visit GhostBed.com.