What impact are you hoping to have with this campaign? Why is a mattress set particularly important for veterans?
A staggering amount of veterans are either homeless or in halfway houses. According to the United States Census Bureau, there are about 50,000 homeless veterans. In many cases, they have families to support. When a veteran is approved through Section 8 HUD, they get an apartment—but an empty one. Our partner agencies like United for Change and Amvets come in and furnish the homes so vets and their families have furniture and a place to sleep. Unfortunately, the most difficult item to get is often mattresses. Our partners end up spending as much as 90% of their grant money on mattresses alone.
By donating a mattress set to a veteran for every premium Revive mattress purchases, we hope to achieve two main objectives. The first is to provide high-quality mattresses for deserving veterans. We produce mattresses with nice plush tops and supportive steel construction. The mattresses that our partner organizations typically buy are the cheapest ones they can find. These don’t provide veterans the support they truly need, especially considering the ailments and conditions many face from their careers in the military.
Secondly, we hope to free up all the money that is typically spent on mattresses so that these organizations can use that money to enhance all of their other programs and dreams of helping veterans and their families.
Who are these partner organizations?
Operation Dignity provides shelter, transitional and permanent housing, and supportive services to help homeless veterans and their families escape crisis and regain stability. They operate 15 shelter beds and 91 transitional housing beds for veterans at three properties in Oakland, Alameda and Berkeley.
United for Change collects donated furniture and household goods for veterans who are transitioning from homelessness to permanent supportive housing. Since its inception, United for Change has supplied over 1,400 veterans with furnishings.
AMVETS National Service Foundation provides support to veterans through service programs as well as providing community and youth-oriented programs designed to promote unity and patriotism. AMVETS National Service Foundation is continuing its commitment to freedom made by our veterans, past and present.
How did this initiative come about?
Living Spaces decided to launch Buy One, Give One initiative because of the importance of philanthropy in today’s culture. Millennials are quickly becoming the largest wallet sector in the US and they don’t want to shop at retailers who are not making a positive impact in some way. We wanted to have Revive by Living Spaces be known as more than just a great place to shop for a mattress, but also as a place where communities know that every purchase is also making a positive impact. In the same way, we want to be a place where our employees feel proud to work and know their hard efforts are also resulting in something impactful.
Living Spaces’ Director of Revive was inspired by Tom’s Shoes to launch a campaign that would be truly transformative in our communities. The idea that when our customers purchase a Premium Revive mattress we also donate a mattress to a veteran is exactly that—transformational. We now rotate this initiative between veterans and foster children because they are two segments of our society that not only need our help, but deserve it.
In May, when we first launched the campaign, we ended up donating 239 full-size sets to United for Change in Arizona. Their goal is to supply 500 veterans with home furnishing this year, so in one campaign we were able to fulfill their mattress needs for half the year. We followed that up with our first foster kids drive, and donated 149 sets to foster children in Arizona.
We saw that we actually increased our sales when running these campaigns, demonstrating that our communities loved to buy from and be a part of movements where they feel like they are making a difference. Our hope is to encourage other businesses to do the same.
We decided to expand this current campaign to four stores in Arizona, two in San Diego, three in the Bay Area, and one in Las Vegas. Our goal is to donate 400 mattresses and 800 total pieces from this event. Our next campaign will focus on foster children and will begin on October 2nd. We’re very excited to announce that it will be launching in all 19 of our retail locations!
What is Revive by Living Spaces?
Revive is a fully redesigned shopping experience where we actually make shopping for a mattress as easy as one, two, three. Living Spaces has developed a state-of-the-art way to shop and make mattress buying actually enjoyable. Most of the mattress industry is a high pressure commission based environment. We are the opposite of that by providing non-commissioned specialists to help customers make a great decision. On top of that our quality and price are unmatched in the industry. Customers not only know they are going to get the best sleep of their life, but also that they are making a huge difference in their community!
About Living Spaces
Everyone has their own style, and you can bring yours to life at Living Spaces. From our Special Order program, to the one-of-a-kind pieces in our handmade Elements collection, the possibilities are endless. Find your inspiration at one of our 19 store locations, or visit us at livingspaces.com.