This article is owned by Furniture Today and authored by industry veteran Mr. David Perry

Mattress Firm, the nation’s largest bedding specialty retailer, is taking a regional approach to its business and has made a number of other changes, parent Steinhoff International says.

In its report on Mattress Firm’s performance in the quarter ending Dec. 31, Steinhoff said the company has undertaken a review of its management and its operations.

Mattress Firm’s operational structure “has been restructured into five separate geographical areas, allowing divisional leadership to implement regional strategies to better respond to their respective markets,” Steinhoff said.

It added: “There have also been a number of changes at senior and middle management levels to reposition the business.”

Since the acquisition of Mattress Firm in September 2016, the group decided to accelerate its long-term strategy in the U.S. bedding market, Steinhoff said.

It said that Mattress Firm has completed the rebranding of all stores under the Mattress Firm banner. Since the acquisition, 1,369 stores — approximately 40% of the total store estate — have been rebranded to capitalize on the benefits of a national chain, including national advertising and purchasing scale, Steinhoff said.

It noted that Mattress Firm exited its supply agreement with its previous largest supplier and entered into a five-year strategic partnership agreement with Serta Simmons Bedding, “the largest mattress manufacturer in the U.S.”

And it said it had acquired an 80% interest in Sherwood Bedding, a U.S. mattress manufacturer, “to help implement the vertical integration model.”

Official Mattress Reviews by Honest Reviews

WORLD-CLASS

U.S. MARKET

Love & Sleep by Nest Bedding
$599 queen
Mattress Review
Customer Reviews
Try In-Store
eLuxury Supply
$680 queen
Coming Soon
Customer Reviews
Gel Foam Bed Logo
$649 queen
Mattress Review
Customer Reviews
tulo Logo
$650 queen (Soft)
Mattress Review
Customer Reviews
Try In-Store
tulo Logo
$650 queen (Medium)
Mattress Review
Customer Reviews
Try In-Store
tulo Logo
$650 queen (Firm)
Mattress Review
Customer Reviews
Try In-Store
Brooklyn Bedding
$750 queen (Signature)
Mattress Review
Customer Reviews
Try In-Store
Leesa Mattress Review
$940 queen
Mattress Review
Customer Reviews
Try In-Store
irlRank
Amore Beds
$825 queen
Mattress Review
Customer Reviews
Snuz Mattress Logo
$850 queen
Coming Soon
Customer Reviews
Luft Mattress
$850 queen
Mattress Review
Customer Reviews
Nuvanna
$890 queen
Mattress Review
Customer Reviews
Helix
$900 queen
Mattress Review
Customer Reviews
Try In-Store
Dromma Bed
$900 queen
Mattress Review
Customer Reviews
Quilbed
$950 queen
Mattress Review
Customer Reviews
Try In-Store
KUTSON Mattress
$950 queen
Mattress Review
Customer Reviews
Tanda Mattress
$950 queen (Luxury)
Pending Product
Customer Reviews
Tomorrow Sleep
$990 queen
Mattress Review
Customer Reviews
Tuck Mattress
$990 queen
Mattress Review
Customer Reviews
2920 Sleep Logo
$995 queen
Mattress Review
Customer Reviews
Tuft And Needle Review
$995 queen (Mint)
Mattress Review
Customer Reviews
Try In-Store
NovosBed
$999 queen
Mattress Review
Customer Reviews
Rem-Fit Sleep 400
$1099 queen
Mattress Review
Customer Reviews
Spoon Mattress
$1100 queen
Mattress Review
Customer Reviews
Alexander Hybrid
$1199 queen
Mattress Review
Customer Reviews
Try In-Store
Indigo Sleep
$1245 queen
Mattress Review
Customer Reviews
Big Fig Mattress
$1499 queen
Mattress Review
Customer Reviews
SleepOvation
$1999 queen
Mattress Review
Customer Reviews
Urban Mattress
$2000 queen
Mattress Review
Customer Reviews
IntelliBed
$3899 queen
Mattress Review
Customer Reviews

WORLD-CLASS

CANADA MARKET

Douglas Mattress Chiro Foam
C$990 queen
Mattress Review
Customer Reviews
white

POOR RATING

U.S. MARKET

white white white

Media Outreach

Load More By honest mattress reviews
Load More In Industry News
Comments are closed.