Leesa, a Virginia Beach direct-to-consumer online luxury mattress retailer, announced today that veteran e-commerce executive Nick Stafford has joined the company in the newly created position of Chief Operating Officer.

Nick Stafford LeesaIn his newly formed COO position, Stafford will have responsibility for Leesa’s day-to-day operations, overseeing marketing, product management, design, tech development, customer experience and human resources.

According to a release, Stafford, having served in leadership positions at several consumer-facing brands including LivingSocial as well as multiple global travel businesses, brings a 20-year track record in leading and scaling consumer brands in e-commerce.

“As Leesa grows, we need to continually improve our products and experience to meet the high expectations of our discerning customers,” said David Wolfe, CEO of Leesa. “We could not be more excited about the addition of Nick to our executive team. His experience in building teams and scaling direct-to-consumer e-commerce companies will play a key role in our rapid expansion in North America and internationally.”

“Building outstanding teams, scaling fast-growth consumer businesses and working in categories where consumers are migrating to digital channels – these are factors that motivate and inspire me,” said Nick Stafford. “I’m delighted to join David Wolfe, Jamie Diamonstein and the talented, mission-driven team at Leesa in helping the company drive toward significant growth – both to our bottom line and in the social impact we make in the world.”

The company also announced that Erica Cooper has been named head of public relations and communications. Cooper will be responsible for driving brand awareness and will work with Wolfe, Diamonstein and Stafford. She has experience in retail, luxury, consumer lifestyle, social impact and business programs from her experience with brands such as Godiva Chocolatier, Target and American Express.

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