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They say … Imitation is the sincerest form of flattery … in Nectar Mattress’ case – it’s a blatant copying Casper Mattress.

A few days ago we published the article Nectar Sleep Customers Outraged Over Long Wait Times For Chinese Made Mattress and drew attention to verified consumer reviews on both Google Trusted Store and Amazon.  

Today, customers still reach out to the company with extreme frustration on the continued delays.

But, one customer who currently owns a Casper Mattress and recently received his Nectar published a rather interesting detail about ‘The Forever Warranty‘.

Adam Ellis writes to Casper on Twitter, “hey, I just bought a Nectar mattress and noticed their brochure mentions Casper.  Is this the same Company?”

To which Casper confirms in a response they are, “Not Affiliated.”

Adam Ellis then replies, “thanks for responding! I also have a Caspar mattress, and noticed the warranty terms are almost word for word. Did they copy?

Nectar Mattress

Nectar Mattress

 

Nectar Mattress

Nectar Mattress

Final Thought – as the Direct To Consumer Mattress Industry continues to expand its companies with this type of behavior that will instill a negative connotation that’s far reaching across the entire Bed In The Box industry.  Could you imagine opening a Tempur-Pedic Mattress and seeing a competitors name printed on that material?  It would simply … never happen.  Ever.  

With such relatively low barriers to entry in the marketplace just about anyone with a bit of financing and a website is the next ‘disruptor’ of the sleep space.  With an estimated 20B dollar Direct To Consumer industry that could easily double in the next 18 months many companies are coming out of the woodwork with their version of sleep perfection.  

This provides competition which should ultimately benefit the end consumer.  But, I pose a secondary question.  With the ability to open shop from a residential house in San Fransisco, who is ensuring Nectar Sleep is compliant with Law Tags, Burn Tests … or even … who knows if they will be in business in just a few months.  With this concept of a ‘Forever Warranty’ and 365-night sleep trial we again route back to the mindset – if it’s too good to be true it probably is.  

So, if companies like Casper and Leesa have to remain compliant both at a State and Federal level to ensure their products are safe and tested … what happens when a company like Nectar pops up today and potentially disappears tomorrow?  The end consumer is left with a false sense of security based on marketing promises and strong endorsements from paid affiliate mattress reviewers.  

Even today, we’ve come across many affiliate reviewers driving paid traffic from their facebook fan pages directly to the shopping cart of Nectar.  A normal progression would drive traffic to their own site’s review of the mattress to provide the consumer their ‘unbiased’ opinion of the mattress.  As a member of the review community, today’s paid affiliates are not providing a service to consumers.  They’re riding the current flash in the pan for immediate monetary gain.   NOTE – Honest Mattress Reviews does not participate in ANY Affiliate programs with ANY company.

So, if Nectar’s product has shipped with Casper’s name in their marketing material I would assume there are more than a few people in New York looking into the use of their intellectual property.  I also question my fellow reviewers.  What does it say about your brand and integrity that you push a brand so strongly that you’re driving traffic to a single company’s shopping cart?  Who’s interest are you looking out for?  Consumers – be aware of what you’re buying and read the fine print.

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