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The old adage, if it sounds too good to be true … it probably is … just might hold true for one of the newest direct to consumer mattress companies – Nectar Sleep.

Nectar’s market strategy was clear and effective.  Create a very attractive affiliate program to quickly ascend with high marks amongst as many review websites as possible.  The result?  Nectar broke into the Top 100 Affiliate Ranks in record time (see here).  To put that into commerce perspective, within ShareASale’s exclusive top 100 PowerRank group, achieved by fewer than 2% of the affiliate programs on the network, including programs run by Deluxe, Sears, and NFL Shop.

This approach was very smart as they were able to bypass the traditional startup awareness barriers when entering such an expensive industry.  Nectar assembled a team of salespeople (as many paid mattress reviewer affiliates as possible) promoting their mattress by offering very high commission payouts within 30 days.  This allowed Nectar to directly bypass the digital marketing awareness nurture phase of their customer’s journey.  Regardless of what mattress you initially sought to research, Nectar has found a way jump that line and enter the conversation while a consumer is close to their point of purchase (on paid affiliate review websites).  NOTE – Honest Mattress Reviews does not participate in ANY Affiliate programs with ANY company.

As of today, they tout ‘Awards, Comparison Sites and Reviewers Agree, “A Better Mattress for a Better Price 365 Night Trial, Free Shipping & Returns, Forever Warranty.“‘  Couple that social proof powered by incentivized reviewer credibility – then follow that statement with a 365 Night Sleep Trial and a “Forever Warranty.”  Hence the too good to be true statement above.  

But it seems the honeymoon phase might be coming to an end – at least with consumers.  Over the past few weeks, frustrated customers have taken to social media to express their disappointment with extra long wait time for their mattresses to arrive.  Now, Nectar has removed their chat support, has yet to reply to emails and after 5 – 6 minutes waiting on hold the call automatically disconnects.  Early on when we inquired about their mattress build and where it was produced we received a very unclear answer.  Some of the time it was represented as made in the USA then other times it was stated that it’s Made in China.  Based on the law tags we’ve seen the mattress is clearly made in China which would provide a clear understanding as to the extended wait times for the product to cross the sea.

Nectar Sleep

Nectar Mattress Complaints

Nectar Mattress Complaints

Nectar Mattress Complaints
Nectar Sleep

Here at Honest Reviews, we’ve tested two Made in China (Sunrising Bed Mattress & Qomfort Mattress) mattresses that compete well with the quality of the United States products and also offer competitive pricing.  When further investigating Nectar Sleep we found another red flag.

Nectar’s Corporate Office is located in a residential house just outside of San Fransisco.

Nectar Sleep

Nectar Sleep Customers Outraged Over Long Wait Times For Chinese Made Mattress

 

Final Thought – Buyers Beware – for a company that has such an aggressive incentivized affiliate program it’s alarming they do not have an active customer service team, good track record with requested returns or communications.  We can’t speak (yet) as for the quality of the mattress or the build as we haven’t had the opportunity to review it at this point.  With that said we haven’t a formed opinion on the quality or feel of the mattress.  But, as we have observed and heard many consumers express extreme frustration we feel the importance to share this information as our core value is rooted in one simple question, ‘What’s best for consumers?’  If you’ve had an issue post-purchase with Nectar please feel free to comment below or email us at hello@honestmattressreviews.com.

NOTE: We would LOVE to talk any other team members at Nectar.  Simply email hello@honestmattressreviews.com and your content will be published, unedited in the format submitted.  Your content will then be syndicated via our website and social media channels.  Please be aware, to provide complete transparency, everything you submit will be published.  Should you provide additional information we would be more than happy to update this article.

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