Nectar Sleep, the company that pioneered the 365-night sleep trial and forever warranty has launched a National Direct Response TV marketing campaign.

The 60-second spot features two creatives and officially launched on February 26, 2018 [1].

With an estimated spend of $200,000 over 76 airings Nectar has already served an estimated 13,600,000 nationwide impressions [2].

If you haven’t seen Nectar’s TV Commercial, watch here

With a crowded digital marketing landscape more companies are taking to traditional TV advertising to gain national awareness and cut through the noise.

Here’s how Nectar’s new TV commercial is comparing to other top mattress brands on TV metrics

Brand

Airings

Est. Spend

Last Airing

Imp.

Engagement Rate

Nectar Sleep

76

$199K

3/1/18

13.6M

8.1

Casper

2,525

$4.4M

3/1/18

572M

6.7

Leesa

5,767

$18.6M

1.6B

6.8

GhostBed

921

$506K

2/18/18

91M

7.8

Mattress Firm

2,388

$3M

3/1/18

616M

8.1

One interesting observation is the length of time in the commercials.  All brands deployed a 30-second commercial except Nectar which deployed a 60-second commercial.

We recently also heard a Nectar Sleep radio commercial which features an upbeat tempo, almost jingle-link.

Resources;
[1] iSpot TV
[2] iSpot TV
[3] iSpot TV; NECTAR Sleep TV Commercial, ‘Sleep Like a Baby’
[4] iSpot TV; Casper TV Commercial, ‘Unbox Better Sleep’
[5] iSpot TV; Leesa Mattress TV Commercial, ‘Dangerously Comfortable’
[6] iSpot TV; GhostBed TV Commercial, ‘Amazing Mattress. Unreal Sleep’
[7] iSpot TV; Mattress Firm Big Price Drop TV Commercial, ‘Bigger Bed for Bigger Savings’

Media Outreach

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