Nectar Sleep, the company that pioneered the 365-night sleep trial and forever warranty has launched a National Direct Response TV marketing campaign.

The 60-second spot features two creatives and officially launched on February 26, 2018 [1].

With an estimated spend of $200,000 over 76 airings Nectar has already served an estimated 13,600,000 nationwide impressions [2].

If you haven’t seen Nectar’s TV Commercial, watch here

With a crowded digital marketing landscape more companies are taking to traditional TV advertising to gain national awareness and cut through the noise.

Here’s how Nectar’s new TV commercial is comparing to other top mattress brands on TV metrics

Brand

Airings

Est. Spend

Last Airing

Imp.

Engagement Rate

Nectar Sleep

76

$199K

3/1/18

13.6M

8.1

Casper

2,525

$4.4M

3/1/18

572M

6.7

Leesa

5,767

$18.6M

1.6B

6.8

GhostBed

921

$506K

2/18/18

91M

7.8

Mattress Firm

2,388

$3M

3/1/18

616M

8.1

One interesting observation is the length of time in the commercials.  All brands deployed a 30-second commercial except Nectar which deployed a 60-second commercial.

We recently also heard a Nectar Sleep radio commercial which features an upbeat tempo, almost jingle-link.

Resources;
[1] iSpot TV
[2] iSpot TV
[3] iSpot TV; NECTAR Sleep TV Commercial, ‘Sleep Like a Baby’
[4] iSpot TV; Casper TV Commercial, ‘Unbox Better Sleep’
[5] iSpot TV; Leesa Mattress TV Commercial, ‘Dangerously Comfortable’
[6] iSpot TV; GhostBed TV Commercial, ‘Amazing Mattress. Unreal Sleep’
[7] iSpot TV; Mattress Firm Big Price Drop TV Commercial, ‘Bigger Bed for Bigger Savings’

Official Mattress Reviews by Honest Reviews

WORLD-CLASS

U.S. MARKET

Love & Sleep by Nest Bedding
$599 queen
Mattress Review
Customer Reviews
Try In-Store
eLuxury Supply
$680 queen
Coming Soon
Customer Reviews
Gel Foam Bed Logo
$649 queen
Mattress Review
Customer Reviews
tulo Logo
$650 queen (Soft)
Mattress Review
Customer Reviews
Try In-Store
tulo Logo
$650 queen (Medium)
Mattress Review
Customer Reviews
Try In-Store
tulo Logo
$650 queen (Firm)
Mattress Review
Customer Reviews
Try In-Store
Brooklyn Bedding
$750 queen (Signature)
Mattress Review
Customer Reviews
Try In-Store
Leesa Mattress Review
$940 queen
Mattress Review
Customer Reviews
Try In-Store
irlRank
Amore Beds
$825 queen
Mattress Review
Customer Reviews
Snuz Mattress Logo
$850 queen
Coming Soon
Customer Reviews
Luft Mattress
$850 queen
Mattress Review
Customer Reviews
Nuvanna
$890 queen
Mattress Review
Customer Reviews
Helix
$900 queen
Mattress Review
Customer Reviews
Try In-Store
Dromma Bed
$900 queen
Mattress Review
Customer Reviews
Quilbed
$950 queen
Mattress Review
Customer Reviews
Try In-Store
KUTSON Mattress
$950 queen
Mattress Review
Customer Reviews
Tanda Mattress
$950 queen (Luxury)
Pending Product
Customer Reviews
Tomorrow Sleep
$990 queen
Mattress Review
Customer Reviews
Tuck Mattress
$990 queen
Mattress Review
Customer Reviews
2920 Sleep Logo
$995 queen
Mattress Review
Customer Reviews
Tuft And Needle Review
$995 queen (Mint)
Mattress Review
Customer Reviews
Try In-Store
NovosBed
$999 queen
Mattress Review
Customer Reviews
Rem-Fit Sleep 400
$1099 queen
Mattress Review
Customer Reviews
Spoon Mattress
$1100 queen
Mattress Review
Customer Reviews
Alexander Hybrid
$1199 queen
Mattress Review
Customer Reviews
Try In-Store
Indigo Sleep
$1245 queen
Mattress Review
Customer Reviews
Big Fig Mattress
$1499 queen
Mattress Review
Customer Reviews
SleepOvation
$1999 queen
Mattress Review
Customer Reviews
Urban Mattress
$2000 queen
Mattress Review
Customer Reviews
IntelliBed
$3899 queen
Mattress Review
Customer Reviews

WORLD-CLASS

CANADA MARKET

Douglas Mattress Chiro Foam
C$990 queen
Mattress Review
Customer Reviews
white

POOR RATING

U.S. MARKET

white white white

Media Outreach

Load More By honest mattress reviews
Load More In Industry News
Comments are closed.