Sleeping Pure launches online store with three lines of 100% natural latex mattresses from their California facility – and they’re half the price of retail competitors.

The bed in a box concept has revolutionized the mattress marketplace, but consumers are still getting stuck with the bill for marketing mark-ups. That’s why Paige and Chris Homen decided to take the process into their own hands, creating a 100% natural latex mattress that consumers can actually afford. They acquired their own manufacturing facility in California, and by controlling every aspect of the process, they’ve created a line of luxurious latex mattresses that cost less than half the price of their retail competitors.

“Getting a great night’s sleep can make such a big difference in quality of life, so we wanted to find a way to make a great night’s sleep affordable for anyone,” says Paige Homen, Sleeping Pure’s co-founder. “Over the course of more than a decade in the organic mattress market, we got sick of seeing customers paying much more than they should for a high quality latex mattress, and we decided to do something about it.”

Finding the highest quality natural and organic components was no easy task — many of the mattresses on the market today contain volatile organic compounds (VOCs) like formaldehyde, benzene, and toluene, that break down over time. This is known as “off gassing,” and it creates a strong chemical smell. Likewise, many mattresses are covered in flame retardants that are potentially dangerous to your health. Seeking a healthier option, consumers often seek out an organic mattress — yet, these mattresses tend to be prohibitively expensive (and many aren’t even truly organic).

“We did extensive research to find natural and organic components that were durable, affordable, and sustainable,” says Homen. “Sustainability matters, and we’re proud to offer an reasonably priced mattress that lets you sleep soundly, both literally and figuratively.”

Sleeping Pure is a family-owned business based in Olivehurst, CA. The co-founders, Paige and Chris Homen, have almost two decades of combined experience in the latex mattress industry. For more information, visit their website at SleepingPure.com.

About Sleeping Pure
Sleeping Pure manufactures their 100% natural latex mattresses at their facility in Olivehurst, California. They are committed to delivering a great night’s sleep on the highest quality organic and natural components for a price that customers can afford.

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