Lie before you buy: Casper, the online bed-in-a-box startup selling mattresses by mail order, will soon allow customers to try those beds before having one shipped to their home.

That’s on top of the company’s 100-day money-back trial. The New York City startup ships foam mattresses, folded up in a box, directly to customers’ doors, making it popular among urban, millennial and college demographics.

Chain Store Age reported that Casper will be opening 15 pop-up shops across the U.S. in October. These shops will be open in cities such as New York, Los Angeles and Chicago through spring 2018. Customers will be able to try out Casper’s products, including its new ergonomically designed Casper Wave mattress, and buy them on the spot if they so choose. The stores will also feature Casper’s other products such as pillows and sheets.



Until now, Casper has not had a significant physical retail presence, although it did briefly partner with West Elm to sell its products in West Elm’s brick-and-mortar and online stores, as well as through its catalog.

As we reported in May, Casper recently teamed up with Target.com to sell its mattresses, pillows and sheets on the discounter’s website and in more than 1,200 brick-and-mortar stores nationwide. That’s all part of Target’s ongoing plan to introduce more than a dozen exclusive apparel and home brands over the next two years. Casper is the only mattress brand available from the Target website.

However, this more recent move marks the startup’s first major investment in company-owned retail space. It also marks another blow dealt in the battle against traditional mattress companies, which are not used to facing this kind of competition in an industry that hasn’t been shaken up in generations.

Those companies are perhaps right to be worried. Casper’s approach has clearly hit the mark, generating $200 million in sales last year – only its second full year in business, and that was without a brick-and-mortar presence.

The company was valued at $550 in 2015 and has been through additional rounds of funding since then, including a $75-million round led by Target after the companies shook hands in May.

Mattress Comparison Reviews
Company Rating Queen Size Honest Review Customer Reviews
Love & Sleep by Nest Bedding Honest Reviews World-Class Rating $599 Review Customers
Gel Foam Bed Logo Honest Reviews World-Class Rating $649 Unboxing Customers
Brooklyn Bedding Honest Reviews World-Class Rating $750 Unboxing Customers
Honest Reviews World-Class Rating $795 Review Customers
Amore Beds Honest Reviews World-Class Rating $825 Review Customers
Snoozecube Honest Reviews World-Class Rating $849 Unboxing Customers
Luft Mattress Honest Reviews World-Class Rating $850 Review Customers
Nuvanna Honest Reviews World-Class Rating $890 Review Customers
Helix Honest Reviews World-Class Rating $900 Review Customers
Dromma Bed Honest Reviews World-Class Rating $924 Unboxing Customers
Quilbed Honest Reviews World-Class Rating $950 Review Customers
Tomorrow Mattress Honest Reviews World-Class Rating $990 Unboxing Customers
Tuck Mattress Honest Reviews World-Class Rating $990 Unboxing Customers
2920 Sleep Logo Honest Reviews World-Class Rating $995 Unboxing Customers
NovosBed Honest Reviews World-Class Rating $999 Review Customers
Eight Sleep Honest Reviews World-Class Rating $1050 Review Customers
Rem-Fit Sleep 400 Honest Reviews World-Class Rating $1099 Unboxing Customers
Luxi Sleep Honest Reviews World-Class Rating $1099 Review Customers
Rem-Fit Sleep 500 Honest Reviews World-Class Rating $1099 Unboxing Customers
Spoon Mattress Honest Reviews World-Class Rating $1100 Review Customers
Alexander Hybrid Honest Reviews World-Class Rating $1199 Review Customers
Indigo Sleep Honest Reviews World-Class Rating $1245 (Luxury) Unboxing Customers
Big Fig Mattress Honest Reviews World-Class Rating $1499 Unboxing Customers
Sleeping Pure Logo Honest Reviews World-Class Rating $1999 (Ovation) Unboxing Customers
IntelliBed Honest Reviews World-Class Rating $3899 Unboxing Customers
Douglas Mattress Honest Reviews C$799 Unboxing Customers
Chiro Foam Honest Reviews C$990 Unboxing Customers
Bruno Sleep Honest Reviews World-Class Rating £675 Unboxing Customers
Emma Mattress Honest Reviews World-Class Rating £679 Unboxing Customers
eve UK Mattress Honest Reviews World-Class Rating £699 Review Customers
Sunrising Bed Honest Reviews Good Rating $399 Review Customers
PangeaBed Honest Reviews Good Rating $770 Review Customers
eve Mattress Honest Reviews Good Rating $849 Review Customers
Bear Mattress Honest Reviews Good Rating $850 Review Customers
Tango Mattress Honest Reviews Good Rating $899 Unboxing Customers
PONS Mattress Logo Honest Reviews Good Rating $899 Unboxing Customers
Rem-Fit Sleep 300 Honest Reviews Good Rating $899 Unboxing Customers
Leesa Mattress Review Honest Reviews Good Rating $940 Review Customers
iKrema Mattress Honest Reviews Good Rating $1200 Unboxing Customers
Casper Mattress Review Honest Reviews Good Rating $1850 (Wave) Review Customers
Beautyrest Black Honest Reviews Good Rating $2599 Review Customers
Qomfort Mattress Honest Reviews Good Rating $549 Review Customers
Rem-Fit Sleep 200 Honest Reviews Fair Rating $699 Unboxing Customers
Tuft And Needle Review Honest Reviews Fair Rating $750 Review Customers
Live & Sleep Honest Reviews Good Rating $799 Unboxing Customers
Yogabed Review Honest Reviews Fair Rating $849 Review Customers
Cocoon by Sealy Honest Reviews Fair Rating $849 Unboxing Customer
Lull Mattress Review Honest Reviews Fair Rating $850 Review Customers
Casper Mattress Review Honest Reviews Fair Rating $950 Review Customers
Tempurpedic Honest Reviews Fair Rating $4699 Review Customers
Zinus Mattress Honest Reviews Fair Rating $299 Unboxing Customers
Doze Mattress Honest Reviews Fair Rating $750 Coming Soon Customers
Honest Reviews Fair Rating $1099 Review Customers
Nature's Sleep Honest Reviews Fair Rating $2800 Coming Soon Customers
Nectar Sleep New Logo Honest Reviews Poor Rating $795 Review Customers
Purple Mattress Review Honest Reviews Poor Rating $999 Review Customers
Protect-A-Bed Honest Reviews $499 (Bed Bug Proof) Unboxing This Week Customers
eLuxury Supply Honest Reviews TBD Unboxing This Week Customers
Lucid Mattress Honest Reviews $575 (12" Plush) Unboxing Customers
Casper Mattress Review Honest Reviews $600 (Casper Essential) Review Customers
tulo Logo Honest Reviews $650 (Soft) Review Customers
tulo Logo Honest Reviews $650 (Medium) Review Customers
tulo Logo Honest Reviews $650 (Firm) Review Customers
Snuggle-Pedic Mattress Honest Reviews $799 Unboxing This Week Customers
Snuz Mattress Logo Honest Reviews $850 Starting Soon Customers
SleepOvation Honest Reviews $990 Starting Soon Customers
Amanda Sleep Honest Reviews $1099 Starting Soon Customers
Sleeping Pure Logo Honest Reviews $1199 (Applause) - Customers
Sleeping Pure Logo Honest Reviews $1699 (Encore) - Customers
Matrix Mattress Logo Honest Reviews TBD Review Customers
Tanda Mattress Honest Reviews $950 Starting In 30 Days Customers

Media Outreach

Load More By honest mattress reviews
Load More In Industry News
Comments are closed.