Purple Mattress is active on the investor roadshow in preparation for the sale of their company as well as planning to go public.

Purple silently make a very expensive, but very intelligent purchase recently.  Since launch in 2016, Purple has operated on the website domain onpurple.com.

Today, Purple is the proud new owner of purple.com.

What did this domain acquisition cost?  We do not have direct word on the details from Purple or the seller.

But, looking at historical data purple.com has been on the market since 2003 when the seller originally purchased the domain name.

He had a few monetization programs in place since the initial launch;

Lease the entire domain name = $750k one time payment + $100/per month’ paid annually
Lease a subdomain (mattress.purple.com) = $5,000/per month
Rent a purple.com email address = $10/per month; per account
Rent a subdomain email address (adam@mattress.purple.com) = $10/per month; per account
Leesa Mattress Affiliate Program = Leesa standard commission

There was one other offer on the page to purchase the entire domain name.  The cost listed … $1,500,000.00.

The seller hinted that he was aware this domain was in hot demand in his statement, “this price may be high to some but in light of recent events, might be a great deal.”

For Purple who has experience “hyper-growth” over the last 12 months, this purchase price, although high, would be considered a steal.  Again we do not have confirmation of the sale terms and are just referring to the sale price listed most recently in September 2017.

Purple Mattress Growth
Screenshot was taken from the SEC.gov

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