Purple Innovation, LLC (“Purple”), a comfort technology company known for creating the “World’s First No Pressure Mattress,” today kicked off its blended channel strategy by launching its patented technology into a selected number of Mattress Firm locations across the country.

Purple’s mattresses will initially be offered in approximately 13 retail stores throughout Washington D.C., followed by additional launches in Austin, Texas and Sacramento, California. These locations were chosen by Mattress Firm based on consumer research, which will also inform future locations and launches.

Mattress Firm is the nation’s top retail outlet for mattresses. “They are laser focused on helping people find a bed perfectly suited to their needs,” said Sam Bernards, CEO at Purple. “That passion makes them an exciting distribution partner for us.”

These Mattress Firm locations will also be the first to pilot Purple’s next generation of mattresses, which will include the company’s signature, super-durable Hyper-Elastic Polymer® material. This highly elastic material is designed not only to help consumers sleep better, but also optimized to disperse pressure and cradle the hips and shoulders while providing excellent support.

The new mattresses will also include innovatively designed, fully pocketed coils tuned to work with Purple’s patented Hyper-Elastic Polymer® material. There will be several new models designed to provide personalized comfort.

“From the start, Purple has been resolute on providing the most comfortable and supportive mattresses on the market,” said Bernards. “We continue to improve our mattresses to help people feel better and reduce uncomfortable pressure using our proven sleep science, which is revolutionizing the mattress industry. We’re excited to roll out this new blended channel approach and to help people sleep better all over the country.”

About Purple
Purple is a leading comfort technology company, which designs and manufactures products to improve how people sleep, sit, and stand. It offers cushions, pillows, and other comfort products using its proprietary Hyper-Elastic Polymer® technology. All products are focused on founders Terry and Tony Pearce’s vision to improve comfort. Purple continues to be a disruptor to the traditional mattress industry with its innovative products, packaging and shipping, direct-to-consumer sales, and generous trial and return policies.

Additional Information about the Transaction with GPAC and Where to Find It 
In connection with the previously announced proposed business combination with Global Partner Acquisition Corp. (“GPAC”)(NASDAQ: GPAC, GPACU, GPACW), GPAC will file preliminary and definitive proxy statements with the SEC in connection with a special meeting of the stockholders of GPAC to consider and vote on the merger and related matters. GPAC will mail a definitive proxy statement and other relevant documents to its stockholders in connection with the meeting. Investors and security holders of GPAC are advised to read the preliminary proxy statement, and amendments thereto, and, when available, the definitive proxy statement, which will contain important information about the proposed business combination and the parties to it. The definitive proxy statement will be mailed to stockholders of GPAC as of a record date to be established for voting on the proposed business combination. Stockholders will also be able to obtain copies of the proxy statement, without charge, once available, at the SEC’s website at www.sec.gov or by directing a request to: Global Partner Acquisition Corp., c/o Andrew Cook, 1 Rockefeller Plaza, 11th Floor New York, New York 10020, e-mail: info@globalpartnerac.com.

Participants in the Solicitation 
GPAC, Purple, and their respective directors, executive officers and other members of their management and employees, under SEC rules, may be deemed to be participants in the solicitation of proxies of GPAC stockholders in connection with the proposed business combination. Information regarding the participants is available in the preliminary proxy statement filed by GPAC with the SEC on November 6, 2017. Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests is contained in the preliminary proxy statement, which can be obtained free of charge from the sources indicated above.

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