Meet tulo mattress.  The future of mattress commerce.

#10 – Price. Unbeatable, Price For The Value.

tulo Mattress

tulo price is the very first feature we must draw to your attention.  It’s impressive to see such quality built without a high sticker price.  Additionally, this mattress has a price lock.  This means, no headache of searching for a better price online or in stores.  No need to feel like you’re going to have to haggle to get the best price.  There is one price – period.

tulo Logo

Twin Size.  $375
Twin XL Size.  $425
Full Size.  $550
Queen Size.  $650
King Size.  $800
California King Size.  $800

Model.  tulo Mattress
Firmness Options.  Soft, Medium, Firm
Mattress Height.  10″
Foam Layers.  4

Casper Logo

Twin Size.  $350
Twin XL Size.  $400
Full Size.  $500
Queen Size.  $600
King Size.  $725
California King Size.  $725

Model.  Casper Essential
Firmness Options. 
One Option
Mattress Height.  8.5″
Foam Layers.  3

Tuft & Needle Logo

Twin Size.  $325
Twin XL Size.  $375
Full Size.  $475
Queen Size.  $575
King Size.  $700
California King Size.  $700

Model.  Tuft & Needle Mattress
Firmness Options. 
One Option
Mattress Height.  10″
Foam Layers.  2

#9 – Mattress Reviewers Approve

The Sleep Sherpa & Honest Mattress Reviews at the tulo premier launch event in NYC
The Sleep Sherpa & Honest Mattress Reviews at the tulo premier launch event in NYC

 The Sleep Sherpa and Honest Mattress Reviews were onsite at the premier world launch event of tulo mattress.  With an estimated 200+ mattress options reviewers have the ability to side by side test everything the industry has to offer.  Initial reactions of tulo regarding the build, feel, firmnesses, price point, and additional value benefits have an initial seal of high approval.  Complete testing will be reported on once these mattresses are received by both review companies.


#8 – 10 Year Complete Warranty

Sunni Goodman, SVP of Communications & CX at Mattress Firm | Sicily Dickenson, Chief Marketing Officer at Mattress Firm | G’Nai Blakemore, Public Relations Manager at Mattress Firm
Sunni Goodman, SVP of Communications & CX at Mattress Firm | Sicily Dickenson, Chief Marketing Officer at Mattress Firm | G’Nai Blakemore, Public Relations Manager at Mattress Firm

Protecting your investment with a strong warranty will ensure you feel comfortable at night knowing your new mattress will last the test of time.

Ten years is the industry benchmark for warranty duration.

Some companies, have extended that warranty to extremely long time periods.  The concern with that is if those companies will be around in ten, fifteen, and twenty plus years to honor those purchase promises.

tulo, a brand backed by the world’s largest furniture corporation, Steinhoff International, will, undoubtedly, be in business to honor any and all warranty claims.  2015-2016 Revenues are estimated to be in excess of $7.8 Billion globally – you can purchase with confidence.

A warranty value should be evaluated not only by the duration but by the faith that the company will be here to honor it.

#7 – Mattress Bet, Accepted.

tulo Mattress

Tuft & Needle has been the king of the great value – great price mattress for years.  So much so, that they launched a promotion directly targeting Mattress Firm.

Tuft & Needle believes that the in-store mattress shopping experience is so bad they will actually pay you $100 if you purchase a mattress at Mattress Firm.

Here’s how the bet works.  If you purchase a mattress from Tuft & Needle and then don’t like it they will give you a 100% refund.  Additionally, if you end up purchasing a mattress at a Mattress Firm location they will pay you $100 dollars.  Click here to view the bet

Here’s where this bet could wreak havoc on Tuft & Needle financially. 

Consumers are savvy.  If they purchase a twin size Tuft & Needle mattress for $325, wait 30 days, then return the mattress they will receive a full refund and the promised $100.

That $100 can then be applied to the tulo bring the price for a queen to only $550.

To make this proposition even more dangerous for Tuft & Needle, mattress shoppers can stop into any of the 3,600 locations to pick out the exact firmness they like before buying.  With tulo able to leverage the logistics delivery system Mattress Firm has perfected over the years the ease of access and instant delivery could impact Tuft & Needle’s ability to compete detrimentally.

We shall see if they continue to back their bet or pull it off the market.

#6 – Technology Promise, Delivered.

tulo Mattress

Earlier this year, Mattress Firm launched a technology-driven initiative.  Lead by the Beautyrest Black and iComfort premium lines.  They each had an apple style clean, modern, futuristic commercial.  This was the first time we’ve seen Mattress Firm’s marketing move into this very sleek and stylish format.

Both of those mattress lines come with a healthy price tag.  But, Mattress Firm also promised additional technological advancements.

With tulo, that promise is made whole.  tulo leverages titanium to activate cooling to ensure you sleep well all night long.  But, the rest of the technology present is what’s going to change consumers lives.  The ability to try this mattress at 3,600 locations means they’ve covered the online and offline experience.  Advanced logistics mean you could have this mattress delivered same day.  The last evidence of technology adoption is in the price.  The ability to deliver a premium product at such an affordable price point without sacrificing materials is a point that could stand on it’s own.


#5 – Love It, Or They Will Pick It Up And Give You A Full Refund

tulo addressed the number one issue mattress companies with only one firmness option face.  The variance in desired firmness options.  In fact, their tagline says it all, “One is not a choice.”

Rather than creating a mattress that’s great for some, good for some more, and okay for the rest – tulo acknowledge that there is a clear need for different firmnesses.

Launching their brand they start with three very different feels.  This means they made a great product that can cover 99% of sleepers firmness preferences.  The other 1 percent desire sleeping on wood blocks, plastic bottles, or cozy marshmallows.

You get to try tulo in your home for 120 nights.  This gives your body time to adapt and adjust to the new sleep experience.  Let’s be honest, your old mattress has been beaten into submission with that loveable dip in the middle where you’ve slept for the last nine years.  If tulo doesn’t meet and exceed your expectations during that sleep trial period you can simply have them come pick it up and get all of your money back.

When compared to Casper and Tuft & Needle you gain almost an extra month of time to test out tulo.

tulo Logo

Sleep Trial Period.  120 nights

Casper Logo

Sleep Trial Period.  100 nights

Tuft & Needle Logo

Sleep Trial Period.  100 nights

#4 – Same Day Delivery In Most Of The United States

tulo Mattress

It’s going to take a little time to roll out tulo nationwide, but, once it is fully deployed most cities in the US will have same day or next day delivery at the very latest.  This rivals and even beats Amazon, the world’s largest online retailer.

This also far exceeds 99% of the other mattress companies for delivery time.

#3 – Three Perfectly Tuned Firmness Options

tulo Mattress

Soft … feels soft.  Medium … feels medium.  And, you guessed it, firm … feels firm.  You now don’t have to guess by searching through hundreds of reviews to aggregate an “it must feel, kind of, in the range of … semi-soft … firmness?”

Your expectations will match the description of the product ensuring maximum success for buying the right mattress for your individual needs.

tulo Logo

Model.  tulo
Firmness Options. 
Soft, Medium, Firm
Mattress Height.  10″
Foam Layers.  4

Casper Logo

Model.  Casper Essential
Firmness Options. 
One Option
Mattress Height.  8.5″
Foam Layers.  3

Tuft & Needle Logo

Model.  Tuft & Needle Mattress
Firmness Options. 
One Option
Mattress Height.  10″
Foam Layers.  2

#2 – Free, White Glove Delivery With Old Mattress Removal.

tulo Mattress

White glove delivery service used to be reserved only for premium mattresses.  This is the service where the mattress company delivers the new mattress, carries it to your room, sets it up and removes your old mattress.

Some companies, like Casper, offer this at the point of purchase for an additional $100 dollars.  They also note that you will receive your mattress 4 – 8 days after purchase.

tulo has the ability to have your mattress delivered, setup and ready for use in 1 – 2 days.  That’s a 50% to 100% improved logistics delivery timeframe when compared to Casper.

tulo Logo

White Glove Delivery.  Free
Delivery Time.  1 – 2 days

Casper Logo

White Glove Delivery.  $100
Delivery Time.  4 – 8 days

Tuft & Needle Logo

White Glove Delivery.  Not offered

#1 – Location. Location. Location.

The internet is accessible virtually everywhere in the United States.  Thus, the ability to research and purchase a new mattress is also available 24/7 – 365; even from your mobile phone.

With this, all mattress companies online are in essence always open for business.  But, what happens if a consumer wants to try a mattress before committing to the purchase.  The lengthy sleep trials have helped overcome that massive purchase objection.

tulo mattress, the newest online mattress contender, overnight became the most accessible online mattress to try in the US.

How?  3,600 Mattress Firm store locations will soon feature this mattress to try in-store.  Clearly, with Casper, Tuft & Needle, Leesa, Nest Bedding and Eight Sleep venturing into the in-store experiences this still plays a crucial role in purchase decisions.  Casper launched 15 pop up stores recently and Leesa partnered with West Elm to bring their mattress to retail.

tulo, will be on virtually every corner, across America.  Want to buy online? No problem.  Want to try it before you buy it? No problem.  They are now positioned to not only compete but also dominate the $650 price and less market.

Not to mention, the ability to grow a product line with step up mattresses, pillows, sheets, etc will enable amazing attachment conversion rates.

tulo isn’t just a mattress or a bed in a box.  tulo is the future of mattress commerce.

tulo Logo

In-Store Experience.  3,600

Casper Logo

In-Store Experience.  15+

Tuft & Needle Logo

In-Store Experience.  5

Mattress Comparison Reviews
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Nuvanna Honest Reviews World-Class Rating $890 Review Customers
Helix Honest Reviews World-Class Rating $900 Review Customers
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Quilbed Honest Reviews World-Class Rating $950 Review Customers
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Tuck Mattress Honest Reviews World-Class Rating $990 Unboxing Customers
2920 Sleep Logo Honest Reviews World-Class Rating $995 Unboxing Customers
NovosBed Honest Reviews World-Class Rating $999 Review Customers
Eight Sleep Honest Reviews World-Class Rating $1050 Review Customers
Rem-Fit Sleep 400 Honest Reviews World-Class Rating $1099 Unboxing Customers
Luxi Sleep Honest Reviews World-Class Rating $1099 Review Customers
Rem-Fit Sleep 500 Honest Reviews World-Class Rating $1099 Unboxing Customers
Spoon Mattress Honest Reviews World-Class Rating $1100 Review Customers
Alexander Hybrid Honest Reviews World-Class Rating $1199 Review Customers
Indigo Sleep Honest Reviews World-Class Rating $1245 (Luxury) Unboxing Customers
Big Fig Mattress Honest Reviews World-Class Rating $1499 Unboxing Customers
Sleeping Pure Logo Honest Reviews World-Class Rating $1999 (Ovation) Unboxing Customers
IntelliBed Honest Reviews World-Class Rating $3899 Unboxing Customers
Douglas Mattress Honest Reviews C$799 Unboxing Customers
Chiro Foam Honest Reviews C$990 Unboxing Customers
Bruno Sleep Honest Reviews World-Class Rating £675 Unboxing Customers
Emma Mattress Honest Reviews World-Class Rating £679 Unboxing Customers
eve UK Mattress Honest Reviews World-Class Rating £699 Review Customers
Sunrising Bed Honest Reviews Good Rating $399 Review Customers
PangeaBed Honest Reviews Good Rating $770 Review Customers
eve Mattress Honest Reviews Good Rating $849 Review Customers
Bear Mattress Honest Reviews Good Rating $850 Review Customers
Tango Mattress Honest Reviews Good Rating $899 Unboxing Customers
PONS Mattress Logo Honest Reviews Good Rating $899 Unboxing Customers
Rem-Fit Sleep 300 Honest Reviews Good Rating $899 Unboxing Customers
Leesa Mattress Review Honest Reviews Good Rating $940 Review Customers
iKrema Mattress Honest Reviews Good Rating $1200 Unboxing Customers
Casper Mattress Review Honest Reviews Good Rating $1850 (Wave) Review Customers
Beautyrest Black Honest Reviews Good Rating $2599 Review Customers
Qomfort Mattress Honest Reviews Good Rating $549 Review Customers
Rem-Fit Sleep 200 Honest Reviews Fair Rating $699 Unboxing Customers
Tuft And Needle Review Honest Reviews Fair Rating $750 Review Customers
Live & Sleep Honest Reviews Good Rating $799 Unboxing Customers
Yogabed Review Honest Reviews Fair Rating $849 Review Customers
Cocoon by Sealy Honest Reviews Fair Rating $849 Unboxing Customer
Lull Mattress Review Honest Reviews Fair Rating $850 Review Customers
Casper Mattress Review Honest Reviews Fair Rating $950 Review Customers
Tempurpedic Honest Reviews Fair Rating $4699 Review Customers
Zinus Mattress Honest Reviews Fair Rating $299 Unboxing Customers
Doze Mattress Honest Reviews Fair Rating $750 Coming Soon Customers
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Nature's Sleep Honest Reviews Fair Rating $2800 Coming Soon Customers
Nectar Sleep New Logo Honest Reviews Poor Rating $795 Review Customers
Purple Mattress Review Honest Reviews Poor Rating $999 Review Customers
Protect-A-Bed Honest Reviews $499 (Bed Bug Proof) Unboxing This Week Customers
eLuxury Supply Honest Reviews TBD Unboxing This Week Customers
Lucid Mattress Honest Reviews $575 (12" Plush) Unboxing Customers
Casper Mattress Review Honest Reviews $600 (Casper Essential) Review Customers
tulo Logo Honest Reviews $650 (Soft) Review Customers
tulo Logo Honest Reviews $650 (Medium) Review Customers
tulo Logo Honest Reviews $650 (Firm) Review Customers
Snuggle-Pedic Mattress Honest Reviews $799 Unboxing This Week Customers
Snuz Mattress Logo Honest Reviews $850 Starting Soon Customers
SleepOvation Honest Reviews $990 Starting Soon Customers
Amanda Sleep Honest Reviews $1099 Starting Soon Customers
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Matrix Mattress Logo Honest Reviews TBD Review Customers
Tanda Mattress Honest Reviews $950 Starting In 30 Days Customers

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