This article is owned by EditorAtLarge

A new bedding company powered by Walmart, Allswellhome.com, has debuted with what the major retailer calls a female focus. It’s also joining the bandwagon of online mattress RETAILERS, offering a newly renamed king bed called The Supreme Queen as part of a line of mattresses and bedding.

Sold only on the site, the inaugural collection includes two mattresses (The Softer One and The Firmer One) as well as four limited-edition bedding sets designed in part with HGTV host Genevieve Gorder, blogger and clothing designer Rachel Parcell of Pink Peonies, designer Jeremiah Brent of TLC, and Athena Calderone, entertaining expert from EyeSwoon.

“We’ve come a long way from plastic slip covers and the ‘good china,’” writes Allswellhome.com’s president, Arlyn Davich, of the brand’s mission. “The kitchen used to be hidden; now it’s open for all friends and family to see. The bedroom was off-limits to guests; now it’s where work gets done and the family hangs out. The rules are no more. The modern home reflects modern values; personal by definition. Allswell is about helping you live your values at home.”

The brand takes its name from market research conversations with women about the concept of home. “We heard loud and clear that people craved the ability to feel that all is well in the world—both on the days when the stars aligned and through life’s tougher moments,” says Davich.

Allswell is offering customers a 100-day trial of the mattresses; it won’t charge for returns. It will also offer an option of either standard ground shipping or white glove delivery.

“Women aspire to have a beautiful, well-designed home, and not just a comfortable mattress. Now women don’t have to choose form or function, and they can have it all in a few clicks.”

Official Mattress Reviews by Honest Reviews

WORLD-CLASS

U.S. MARKET

Love & Sleep by Nest Bedding
$599 queen
Mattress Review
Customer Reviews
Try In-Store
eLuxury Supply
$680 queen
Coming Soon
Customer Reviews
Gel Foam Bed Logo
$649 queen
Mattress Review
Customer Reviews
tulo Logo
$650 queen (Soft)
Mattress Review
Customer Reviews
Try In-Store
tulo Logo
$650 queen (Medium)
Mattress Review
Customer Reviews
Try In-Store
tulo Logo
$650 queen (Firm)
Mattress Review
Customer Reviews
Try In-Store
Brooklyn Bedding
$750 queen (Signature)
Mattress Review
Customer Reviews
Try In-Store
Leesa Mattress Review
$940 queen
Mattress Review
Customer Reviews
Try In-Store
irlRank
Amore Beds
$825 queen
Mattress Review
Customer Reviews
Snuz Mattress Logo
$850 queen
Coming Soon
Customer Reviews
Luft Mattress
$850 queen
Mattress Review
Customer Reviews
Nuvanna
$890 queen
Mattress Review
Customer Reviews
Helix
$900 queen
Mattress Review
Customer Reviews
Try In-Store
Dromma Bed
$900 queen
Mattress Review
Customer Reviews
Quilbed
$950 queen
Mattress Review
Customer Reviews
Try In-Store
KUTSON Mattress
$950 queen
Mattress Review
Customer Reviews
Tanda Mattress
$950 queen (Luxury)
Pending Product
Customer Reviews
Tomorrow Sleep
$990 queen
Mattress Review
Customer Reviews
Tuck Mattress
$990 queen
Mattress Review
Customer Reviews
2920 Sleep Logo
$995 queen
Mattress Review
Customer Reviews
Tuft And Needle Review
$995 queen (Mint)
Mattress Review
Customer Reviews
Try In-Store
NovosBed
$999 queen
Mattress Review
Customer Reviews
Rem-Fit Sleep 400
$1099 queen
Mattress Review
Customer Reviews
Spoon Mattress
$1100 queen
Mattress Review
Customer Reviews
Alexander Hybrid
$1199 queen
Mattress Review
Customer Reviews
Try In-Store
Indigo Sleep
$1245 queen
Mattress Review
Customer Reviews
Big Fig Mattress
$1499 queen
Mattress Review
Customer Reviews
SleepOvation
$1999 queen
Mattress Review
Customer Reviews
Urban Mattress
$2000 queen
Mattress Review
Customer Reviews
IntelliBed
$3899 queen
Mattress Review
Customer Reviews

WORLD-CLASS

CANADA MARKET

Douglas Mattress Chiro Foam
C$990 queen
Mattress Review
Customer Reviews
white

POOR RATING

U.S. MARKET

white white white

Media Outreach

Load More By honest mattress reviews
Load More In Industry News
Comments are closed.